Let’s Discuss How to Decipher Comic Sales

A lot of the diversity crowd enjoys using the fact that every YouTube Critic relies on Comichron to figure out industry sales. It makes them feel superior to you, the customer, in every way to browbeat over this. What if I told you that they’re not exactly the experts they make themselves to be, either. It’s true, every virtue signaling artist isn’t as smart as they claim to be. In fact, most of them are quite stupid at estimating their customer bases.

Actually, soy boy. It’s the top 500 now. Keep up. I’m not defending Meyer, Cummings or Yellow Flash here, but dial down the condescending cocksure tone. Nobody cares what you think about them. If they did, they wouldn’t attack you or any of the comic pros and b-plus players. Trust me on this one. It’ll save you blood pressure medication in the end.

The Comichron 500 is an indicator of pre-orders from your local comic shops which comic pros love to abbreviate to LCS to sound important. The Comichron tables do not take into the account the numbers from Amazon/Comixology, Marvel or DC online orders, or other third party orders. And those numbers are usually linked to those sites, as well. Comichron only goes off of Diamond’s services to the local stores, as it’s the most tangible source to go by.

For example, America Number 11 only had 7981 pre-order requests. Which means to the local comic shops across 50 states, only those books went to those shops. To round that out, each state in the union only ordered 158 comics per state. That’s being fair, by the way. Some states don’t have local comic shops. Those that do have shops may have also bypassed ordering the failed America offering.

Let’s compare that to what DC has with Doomsday Clock Number 2 at 158603. Using the 50 states model, 3172 went to all 50 states according to some simple mathematics. And even if not every shop was able to order that exact book, that’s over 3000 books on average to each state. Comic shops also have to do a bit of predictive marketing to see what their readers would buy, on average.

What those who oppose centrists and right leaning readers don’t realize, is that on average… The comic book reader has disposable income. Most are the Chads of the world. They have good jobs or decent jobs. They pay their bills. They probably have families or fledgling careers. If you drive away the normal customer from your book, all they’ll do is move to another book.

It’s been demonstrated with Vox Day’s offerings from Arkhaven. While the YouTubers bemoan his works, the numbers are holding up to the expectation. It’s not a great book, don’t lie to yourself. But, it’s not going to end your hobby, either. It’s not the great torpedo across the bow, either. It’s there, if you want it.

Another item that you will find at Comichron is the top reordered books. They do the rankings by dollar amount. Which goes: ranking, book title and number, invoiced dollars and publisher. The top advances does the same as well. These are usually a good indicator of what your shop would probably reorder if they run out. And it’s a good sticking point to talk to your comic guy if he or she doesn’t carry that book. You don’t have to argue the numbers with them, just ask if they can do it.

I would get into the aspect of pull lists and how they work, but I would be better off leaving that to David. Which I may convince him to write that soon.

Just know this factor. Yes, you’re not going to be ahead of the experts when you read Comichron at all, unless you know what you’re reading. The hard data that Miller produces comes from Diamond themselves. And it’s based off of what they send to the shops, as a whole. Next time you hear some SJW or alt-righter flapping their lips, ignore them and learn to do your own research.

It’ll save you a lot of time and aggravation when you see which books really are trash by the pre-orders alone. That’s what irritates both sides the most. They want you to listen to their flailing. In the end, it’s all white noise. You don’t need that.

If you want to be educated on how it works, put in your own work. We do.

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